Trends & Innovation

ESTAS Beauty Is Bringing Awareness to the Importance of Scar Care Trends & InnovationESTAS Beauty In This Article Over the last few years, the skincare industry has made efforts to become more inclusive. Particularly, there's been increased representation of diverse skin types and condtions, including people with hyperpigmentation, stretch marks, and...
“Doe Eyes” Is the Sweet Makeup Alternative to “Siren Eyes” Trends & Innovation@melissa.hernandez There's a heated debate going on over on TikTok that we haven't seen the likes of since the side part vs. middle part discourse. This time, it's regarding the two biggest eye makeup trends to sweep...
Butterfly Nails Are This Summer's Latest Take on Y2K Beauty Trends & Innovation@lolo.nailedit Find inspiration for your next manicure among the flowers—butterfly nail art has arrived, bringing fun colors and a dash of cottagecore cuteness to your nails. Summer may be rapidly disappearing, but with a butterfly mani, you can...
Barbiecore Beauty Is the Hot-Pink-Everything Aesthetic Taking Over Trends & Innovation@merrellhollis Barbie famously has about 72,029 careers, but to me, she’ll always be chiefly known for her trendsetting. No matter how many planes she flies, chemicals she mixes, or nations she reigns over, the iconic doll's true place in our...
Are Bumpits Making a Comeback? Trends & Innovation@matildadjerf Growing up in Texas, I heard that infamous “the higher the hair, the closer to heaven” maxim so much that I thought it was an actual Bible verse. While tall, teased hair might not have been literal scripture, it might as...
I Tried the Kate Moss-Inspired Contour Hack That’s Going Viral Trends & InnovationGetty Images TikTok loves a simple makeup hack, especially when it involves contoured cheekbones. Although not every tip and trick gains traction on the app, the ones that do are quickly replicated by other creators and go...
Swimsuits Are the New Going-Out Tops, According to Celebs Trends & Innovation@palomija The phrase “the summer of” is thrown around a lot, but I stand by my assertion that this year is the summer of taking fashion risks. With trends Like ‘feral girl summer’ and gas station sunglasses bubbling...
TikTok’s “Siren Eyes” Trend Is the Perfect Makeup Look for Your Villain Era Trends & InnovationZoe Kravitz In a matter of months, TikTok went from just another app on my phone, to my favorite pastime. It so clearly captures the zeitgeist (in a way I haven't seen since the...
The Lipstick Effect: Do Recessions Really Make Us Buy More Makeup? Trends & Innovation In This Article Lipstick is a staple beauty product; whether you're 22 or 62, you likely own at least one. My mom typically wore red Rimmel lipstick every day when I was growing up. Like many kids,...
Popsicle Lips 101: How to Get Summer's Most Delicious Makeup Trend Trends & InnovationKatey Denno Glazed doughnut. Dewy dumpling. Popsicle lips. See a pattern here? Beauty trends can be scrumptious. And Like your favorite summer fruit (hello, watermelon!), popsicle lips have been making an annual comeback as soon as the...
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